Course Title

Sales Management for B40 Entrepreneurs

Type of Course


Type of Training


Skill Focus Area

Sales Management

Duration (Days)

3 Days / 24 Hours

Level of Certification

Certificate of Attendance

Course Overview

The B40 Community was hit hard by MCO and many turned to entrepreneurship to make ends meet because companies are either closing down or no longer hiring. This training will help budding entrepreneurs and small business owners develop the skills they need to thrive, covering everything from the planning process to marketing, customer services and much more.

The Lean Management concepts will be applied in this training as it has the suitable techniques to equip entrepreneurs with the practical skills and knowledge they need to get their business on the map.


Participants from any organisation irrespective of the prior education level.

Course Objectives

This programme aims to:

  • Build a solid foundation for participants so that they can understand the different sales cycles for varied products, the benefits of proper customer management and appreciate the importance of Lean Culture in their organisation.
  • Have participants be aware of the ideal state of affairs and understand the long term goals of their organisation.
  • Impart important knowledge in communication skills and managing customer relationships.

Learning Outcomes

Upon completion of this programme, participants will be able to:

  • Elaborate the ESBI structure and core differences between taking charge of their entrepreneurship ventures and waiting passively for income to come their way.
  • Identify their objectives in the organisation they serve and the value they bring to the table.
  • Explain core lean concepts of 3P, 3M, 5S, PDCA, 8W and RCPS.
  • Identify the customers they serve and expectations to deliver good quality service/products.
  • Express the current and desire state of lean method of their work and personal finances.
  • Explain how they intend to apply lean techniques in their environment.
  • Develop a standardised process using 5S in the department/environment desired for change.
  • Define ownership, accountability and responsibility.
  • Define quality for their scope of work and how to self-motivate to get the job done in a timely manner.

Learning Activities

This is an applied learning programme conducted with interactive lectures, PowerPoint presentation, discussions, peer-to-peer assessments, feedback and personal consultation. The course is structured as repetitive cycles of learn-see-do. Firstly, we will teach the principles of the programme then how they are put into practice. After that, the participants will participate in illustrating the application of principles to a business scenario in class, fulfilling the "do" cycle. We will repeat these learn-see-do cycles until each element is covered and then examine how the pieces work together to support a problem-solving culture, which is typical for a mature lean organisation. There will be an individual and/or group discussion, presentation and/or structured exercises. At the end of each day, there will be assessments to assess the participants’ understanding of the course content.

Target Groups

  • Existing B40 Community who are willing to take up the challenge of being entrepreneurs.
  • Housewives, daughters and single mothers aged 18 and above.
  • Wheelchair bound OKU with a good sound mind and working hands.